Behaviors of Gift Card Recipients

May 15, 2008

A recent survey of 8,234 consumers uncovered high levels of enjoyment and personal connection to the branded gift cards experience. The survey, commissioned by the Network Branded Prepaid Card Association (NBPCA), a non-profit, inter-industry trade association created to advance the success of branded prepaid cards, and conducted by Professor Dan Horne, Providence College suggests branded gift cards (cards with an American Express, Discover, MasterCard or Visa logo) have crossed the threshold from an impersonal gift to one that is preferred by recipients and shared among close friends and family members in high numbers.



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